Pixel Commodity is focusing on the construction of our digital Identities and the online self as a standardized tradable product. Through setting up an advertisement on social media a person based on a specific data set has been targeted and photographed. Digital post-production processes transformed into physical ones.Social Media are popular stages for self-expression, communication and self-promotion. We are constantly shaping our personal digital territory to communicate, to be existent, to be visible in this world.As the ‚log out‘ became inexistent our digital territory is reinforcing and constructing our identity. We are merging with our personal data. The editing and post-production of our identities which are becoming more and more defined and permanent became a habit, not aimed at achieving representation but aimed at achieving transformation. Maybe we can define identity as the construct of layers of personal information false and true, which then turns into a commodity?
